Disruptive Black Swans
The disruptive reality of the elusive black swan lurks about unseen as it ferments in the garages of individuals around the globe. To many large companies looking at their competitors for intelligence is critical to keep abreast of what will happen in their industry in five to 10 to 15 years out. This logic is based on the incremental march of their industry and does not take into account the reality of the black swan rising out of crisis or the crisis itself being so disruptive that the companies are no longer able to compete.













